Telecom major Tata Indicom on Tuesday launched a 'pay per call' plan for its pre-paid subscribers, in which subscribers will have to pay fixed charge on a per-call basis both for local and STD usage, regardless of the call duration."Our pre-paid subscribers will pay a fixed charge of Re 1 per local call and Rs 3 for STD calls for unlimited duration, said MD of Tata Teleservices Anil Sardana while launching the new tariff system. Tata Indicom operates CDMA-based mobile services in the country and has a customer base of 40 million subscribers.
The new tariff system, which will intensify the rate war, is valid on all calls made by Tata Indicom subscribers to "any mobile phone or landline connection on any network", said a statement issued by Tata. The new offer has also cut SMS charges to 50 paise per SMS for both local and national messages.
The service is available to all new Tata Indicom connections and existing customers can adopt the offer with a one-time recharge of Rs 96. The statement said, all subscribers who opt for it will be charged a daily fee of Re 1 to avail the option.
However, the new tariff will not be available to the post paid subscribers. The company may introduce it for the post paid customers also after assessing its success among the pre-paid customers.
COO of NCR region of Tata Teleservices Vineet Bhatia said, "The product is the result of research and studies to understand consumer trends and usage patterns." He added customers who opt for this plan will no longer have to worry about the cost every minute of a call. "Also, the fact that this offer is for both local and STD calls makes it unique, something that holds the potential to completely redefine the Indian telecom pricing paradigm," he said.
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